Sometimes the greatest gifts are the ones that leave you speechless.
Thanks to the incredible support of Glynt Group and Tractor Outdoor, Badisa will appear on multiple billboards across the Western Cape over the next few months. For us, this is about far more than an advertising campaign. It is an extraordinary opportunity to introduce millions of people to Badisa in a new way and to create greater awareness of the value of social services.
At Badisa, we work every day alongside children, families, older persons, persons with disabilities and communities. Yet we realise that many people don’t understand social services. That’s why we’ve decided to start telling our story in a fresh, accessible and meaningful way.
Over the next few months, you’ll begin to spot our new Badisa characters in different places. Each one represents a part of our work, but they all lead to the same destination: people finding hope, receiving support and being treated with dignity.
Social Services. Dignified. With heart.
Our sincere thanks to Glynt Group and Tractor Outdoor for this remarkable gift. You have not only given Badisa a platform to tell our story, but have also helped us raise awareness of the importance of social services and the people and communities we proudly serve together.
So keep an eye out for our billboards. If you spot one, snap a photo, share it on social media using #LoveBadisa and tag Badisa. Be sure to follow us on Facebook, Instagram and LinkedIn too. Over the next few months, there’ll be plenty more surprises, stories and exciting opportunities to discover.
This is only the beginning.