In a world where many children still face the threat of abuse, neglect, or exploitation, open and honest conversations can be a powerful tool to build trust, awareness and possibly save a life. Whether you’re a parent, caregiver, teacher, or community leader, you have a role to play in keeping children safe, and it often starts with a conversation.
“Child abuse statistics in South Africa paint a sobering picture: 35.4% of children experience sexual abuse, the child homicide rate is higher than the global average, and over 21 000 cases of abuse and neglect were reported nationally during the 2022/2023 financial year alone,” says Annemarie Bezuidenhout, Director of Marketing and Fundraising at Badisa. “But these are not just numbers. They represent real children facing life-threatening situations, and they call each of us to respond with urgency and compassion.”
Bezuidenhout outlines some simple strategies on how to approach these important conversations with care and confidence.
Create a safe space for talking
Children are more likely to open up when they feel emotionally secure and supported. Be present and approachable, show interest in their world, and avoid overreacting when they speak honestly. Whether it’s over dinner, during a walk, or before bedtime, create a space for your child to share without fear of judgement or punishment.
Use simple, age-appropriate language
Clarity is important when speaking to children. Use language that matches their age and understanding, especially when it comes to topics about their bodies.
Look for teachable moments throughout the day
Books, songs, toys and life in general are great conversation starters. For example, Badisa’s Poppie Project uses handmade ragdolls to represent the stories of real children who’ve found protection and healing. These dolls help to introduce the topic of safety through storytelling and play.
WATCH: Kuumba Care’s Jy is Special song is a wonderful conversation starter. Watch the video, learn the moves and talk about what makes them feel seen, heard, and loved.
Listen more than you speak
Sometimes, the most powerful way to protect a child is simply to listen. Avoid interrupting, correcting, or dismissing their feelings. Affirm what they’re telling you and thank them for trusting you. If they share something concerning, stay calm and respond with care.
Help your child identify who their trusted adults are
Trusted adults are people your child can go to when something feels wrong. Teach them to say “no” when something makes them uncomfortable and to tell someone they trust if they ever feel unsafe.
Says Bezuidenhout, “Child protection is an ongoing conversation, because as children grow, so their understanding evolves. Keep checking in, keep the door open, and keep reinforcing the message that they are valued, protected, and loved.
To learn more about the Poppie Project or to get involved during Child Protection Week, visit www.badisa.org.za or email reception@badisatygerberg.org.za.
